Travel And Holiday Promotion Through Newspaper Ads

Travel businesses have been growing every now and then. If you are a travel agent, it is important for you to promote your business and get the maximum reach. Here, you can target the consumers who want to travel to get a break from their monotonous life and routines. For the people who can’t spend much time on researching and crafting a plan, travel agencies, holiday tours, travel packages are one shot gateways that can take care of their requirements and design a plan accordingly.

 Newspapers being the cheapest source of information, reaches to every doorstep. This maximizes the reach and reader engagement. Apart from families, there are various corporate companies who lookout for travel agents in order to organise group retreats, personal or professional tours, these can be targeted well too. There are few key points that you should keep in mind in order to draft an eye catching advertisement of your package or offer.

1.       Add an eye-catching image of the destination you’re drafting the package of.

2.       Compose with interesting taglines and punchlines can help grab the attention

3.       Highlight the offer or discount if any

4.       Give full contact information

There are various publication and media agency that you can choose from. We suggest you to pick the most prominent one. You can then choose the space, keep in mind that every space has its own rates.

How to Promote your Tour and Travel Business on Budget

Tour and travel business is one of the most affluent market sectors. Starting a travel agency business has several benefits. It is not mandatory to get yourself registered but if your travel agency business is registered, it gives you an edge. People normally trust a registered firm rather than others. Travel industry is never out of trend and has various opportunities for everyone.

In order to establish any business in the market the most important factor is having adequate funds. It is necessary for proper management of funds. Funds are the most critical need of any business, without adequate funds it will not be possible for a business to survive. You can apply for personal funds, approach a bank for cash credit, overdraft or tear loan, ask for financial help from a venture capitalist or an angel investor, hypothecate gold or property for getting funds, etc. It is probable that your tour and travel agency business would not provide initial returns in starting, but as time goes and with proper planning it will lead you towards the ladder of success.

You need to ensure the core areas of the travel industry where you can provide your services. The scope of travel industry is wide and it is not possible for any single business to provide all the services.  A travel agency business can offer numerous services such as booking airline ticket,hotel reservations, providing local transportation, railway reservation, etc.

Once you identify the areas of your service the next step is to promotion and advertisement. You can use various mediums to promote your travel agency business. The best way to promote your business is newspaper, where you promote all the services that you provide.  Newspapers are excellent source to place your business ads. Newspaper advertising gives you the chance to reach a whole new pool of potential customers. You can now book tour andtravel ads online through various ad booking portals.

With the help of some professional ad booking portals you can simply book your ads from your home or office. This process will save lot of time and energy.  Bookads is one of the best advertising service providers in India where you can book number of ads in different categories in just few steps or clicks. It is an authorized ad agency of popular Hindi newspaper, Dianik Jagran. Here you can also book matrimonial classifieds, Job ads, and more.  

Tops Benefits of Promoting Your Business Through Newspaper

Better Targeting via local newspapers

You can target specific demographics through newspaper; these are typically more difficult through other mediums and ways of advertising. This gives you provision effectively reach local, or say, smaller and niche audiences especially including those in precise geographical areas. Local newspapers are the best medium to reach the local audiences.

More flexibility

There are no two ways about the fact that newspaper advertising is more flexible than other mediums. You are free to choose exact type of design, content and other properties. You can add images to stir it up and grab more attention.  You have more control to the final product.

This form of advertising can as well integrate print-to-web features, such as standard QR codes in order to link readers with relevant web-based information, special features like offers and other aspects.

High affordability of newspaper advertising

Typically, Newspaper advertising will costs less in term s of per thousand readers than electronic media like television, radio, and also direct mail advertising. You can personalize your ad by physically being present with the advertising newspaper and make the changes instantly. The advertising in newspaper can meet any budget that depends on how much space are you using.

High Response

As compared, newspaper advertising has quicker and higher response. You get calls and emails instantly. Just adhere to the guidelines and make your ad better.

Things to Keep in mind before publishing a Lost and Found ad.

Print media has always been an effective medium for people to make announcements about things they have lost or any other valuable they have found. There are two main reasons for this:

1) With the hope that if it is found, the finder will inform the rightful owner and also, 2) its will act as a formal notice which will be acceptable as a genuine cause in official circles that will help restore the original (e.g. through an official copy) to the owner.

For the first case, it is important for the owner to mention important details as to where and when was the item lost/found. It is also important for the founder or the owner to advertise in local newspaper. Obviously, it makes no sense if you advertise in a Mumbai newspaper if you lost/found the article or item in Delhi. This is the reason why you should advertise in local newspaper. Other main factor is the reach of the newspaper- Choose a newspaper that is prominently known in your city and has bigger circulation.

Talking about the second case, many of the officials require a formal notice as an evidence of the loss of item/article. Although it may sound to be just a trivial matter but it is a crucial formality. A newspaper ad can be the cheapest method to do so. Most importantly make sure you include maximum of details to cater to the identification of the lost or found article.

The Most Effective Form Of Advertising- Newspaper Ads

With new marketing and advertising resources coming up every now and then, the old fashioned Newspaper or print ads remains less attended. Let us understand the concept of advertising- Advertising is a simple activity or profession of producing advertisements for commercial products or services.

The intention behind ads are to reach as many target audience as possible. Not everyone uses internet and so not everyone watched television but maximum people read newspapers everyday- this makes the ‘old-fashioned’ advertising way the most effective one. Earlier, it used to be difficult to books ads- a person, in order to get his/her ad published, had to visit the newspaper office and give the intended content. With the digitalized new era, you can now book newspaper ads online. With just few clicks, you can book your space for your choice of date and book the ad space.

Why do we consider Newspaper ad more effective? Well, this has not just one but several other reasons that are listed below-

11.     Mass Reach- Right from a small household to huge corporate, Newspapers land up in every door.

22.       Affordability-Newspaper ads cost less per thousand readers than electronic advertising.

33.       Impact & effectiveness- Readers or audience look for and forward to ads in newspapers more. This is still the most trusted form of advertising.

44.       Flexibility- Print Media offers huge flexibility in terms of content, design, placement etc. Also, the response rate is much higher than any other form of advertising.