Monday 14 December 2015

The Most Effective Form Of Advertising- Newspaper Ads

With new marketing and advertising resources coming up every now and then, the old fashioned Newspaper or print ads remains less attended. Let us understand the concept of advertising- Advertising is a simple activity or profession of producing advertisements for commercial products or services.

The intention behind ads are to reach as many target audience as possible. Not everyone uses internet and so not everyone watched television but maximum people read newspapers everyday- this makes the ‘old-fashioned’ advertising way the most effective one. Earlier, it used to be difficult to books ads- a person, in order to get his/her ad published, had to visit the newspaper office and give the intended content. With the digitalized new era, you can now book newspaper ads online. With just few clicks, you can book your space for your choice of date and book the ad space.
Why do we consider Newspaper ad more effective? Well, this has not just one but several other reasons that are listed below-
11.     Mass Reach- Right from a small household to huge corporate, Newspapers land up in every door.
22.       Affordability-Newspaper ads cost less per thousand readers than electronic advertising.
33.       Impact & effectiveness- Readers or audience look for and forward to ads in newspapers more. This is still the most trusted form of advertising.
44.       Flexibility- Print Media offers huge flexibility in terms of content, design, placement etc. Also, the response rate is much higher than any other form of advertising.


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