With new marketing and advertising resources coming up every
now and then, the old fashioned Newspaper or print ads remains less attended.
Let us understand the concept of advertising- Advertising is a simple activity
or profession of producing advertisements for commercial products or
services.
The intention behind ads are to reach as many target audience as
possible. Not everyone uses internet and so not everyone watched television but
maximum people read newspapers everyday- this makes the ‘old-fashioned’
advertising way the most effective one. Earlier, it used to be difficult to
books ads- a person, in order to get his/her ad published, had to visit the
newspaper office and give the intended content. With the digitalized new era,
you can now book newspaper ads online. With just few clicks, you can book your
space for your choice of date and book the ad space.
Why do we consider Newspaper ad more effective? Well, this
has not just one but several other reasons that are listed below-
11. Mass Reach- Right from a small household to huge
corporate, Newspapers land up in every door.
22.
Affordability-Newspaper ads cost less per
thousand readers than electronic advertising.
33.
Impact & effectiveness- Readers or audience
look for and forward to ads in newspapers more. This is still the most trusted
form of advertising.
44.
Flexibility- Print Media offers huge flexibility
in terms of content, design, placement etc. Also, the response rate is much
higher than any other form of advertising.
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